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Your comms KPIs are probably crap (and killing your creativity)
KPIs are eating your braaaaaaiiiiiiins Have we lost the art of creating things with intention? Or hear me out *gasp* for fun? I see so many people and organisations feeling pressure to pump out content on a daily, weekly, monthly basis – all tightly algorithmed and templated and KPI’ed to grow “audience”. I’ve lived it…
