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Is it ever really worth going on the attack?
One of the most important things a comms professional can do is to be a calming influence when a crisis hits. Today we’ve seen a perfect example of what not to do when your organisation faces criticism or backlash. When Australian consumer group CHOICE published lab tests of popular sunscreens and found that a sunscreen…
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Why my most important interviews have never been published
I have dozens of interviews sitting on hard drives that I know I’ll never use. Yep. I lugged the cameras, microphones, lighting and a kazillion cables (techies I apologise for the state of my cable bag) – often travelled and spent hours with interview subjects, knowing the footage will never see the light of day.…
